New Apple Maps Needs Better Directions

It would seem that Apple’s new Maps application introduced with iOS 6 on Sept 19 has had a bit of a rough start. As one might expect, the technology media rakes in the clicks with glee when the industry’s golden child stumbles, and reports are already coming in of the new app’s misguided attempts at navigation. Gizmodo’s Kyle Wagner reminds Apple fans that comparing the new app to the reigning heavyweight champ, Google Maps, is perhaps not the fair, given Google has had years to amass and refine the billions of points of data that are required to present an accurrate picture of our world.

Given this, critics still rightly point out that Apple’s open feud with Google in other areas (namely Android vs. iPhone and Siri vs. Google Now) has amounted to Apple taking out its frustration on its customers by replacing the highly functional Google Maps with it’s own, still very beta, version of Maps.

What this means to you:

If you rely heavily on your iPhone for navigation, you can continue using Google Maps as a native app as long as you don’t upgrade to iOS 6. If you’ve bought an iPhone 5, you can use Google Maps through the phone’s browser, though it’s definitely a lot less elegant and usable in this fashion. It may be many months, if not years, before Apple’s Map app can match Google turn for turn, and let’s face it, Google isn’t standing still at this point. It’s unclear whether Google will create an app store version of it’s Maps application for future download on the iPhone, and even less clear whether it will even make it through Apple’s strict and sometimes arbitrary approval process.