Lest you think the tech giant missed having a finger in this particular pie, Google surprised no one by debuting their own wireless carrier service earlier this week. Though the service is invite-only at the moment and only offered on Google’s own Nexus 6, they’ve negotiated a deal with both Sprint and T-Mobile to piggy back on their existing, nation-wide infrastructure to create a coverage area without having to build it. According to Google, the limited launch of this service is more of an experiment as opposed to a direct challenge of reigning champs ATT and Verizon. The major differentiator to their service? A low-cost, pay as you use it, data plan with data tethering, wi-fi calling that can also be used from other mobile devices such as tablets and laptops.
What this means for you:
Unless you have an invite in hand, you can’t jump onto the Google Wireless bandwagon yet, and if Google stays true to the “we’re just testing the waters” mantra, maybe not ever. But if Google can deliver a solid service for a fraction of the price that the big 4 carriers are charging now, it’s going to have repercussions on the entire mobile landscape. As they’ve done with Google Fiber, this particular foray into the bloody wireless markets is an exercise in forcing a change in the status quo where major carriers are squabbling over how to charge consumers more for less service. However, Google surely has an agenda that includes profit (they are publicy held), and you musn’t forget that the largest revenue stream for them is advertising and data mining. The mad scramble for dominance in the mobile data market is about as close as we’ll ever get to seeing a modern gold rush, and you can bet Google has been preparing to stake a claim since before you and I even knew there was “gold in them thar hills!”