Corporate Big Brother is (still) listening

Even if you haven’t read the seminal novel 1984 in many decades, you will surely recall the omnipresent “Big Brother” and the even more haunting reminder/warning that “Big Brother is watching you.” Rather than actually representing a single person (or even celestial being) readers quickly come to realize Big Brother is the result of countless numbers of citizens informing on their family, friends and neighbors in service of the Party “groupthink“. Fast forward to the present, where, believe it or not, Big Brother is watching and listening, but maybe not quite in the way Orwell had originally imagined.

“Alexa! Play doubleplusgood prolefeed!“

Most of you have come to accept that devices like Amazon’s smart speakers, Echo and it’s petite sibling, Dot, are always listening, ostensibly to be able to snap to action the second you shout, “Alexa!” But what you might not realize (or remember) is that Amazon is recording and keeping a copy of everything the device hears after you speak the trigger word. Depending on how cynical I’ve made you about technology over the years, this may or may not come as a surprise to you, and if you’ve been reading this blog for any length of time,  I even wrote about this nearly three years ago. Despite very clearly dancing on knife-edge of child-protection laws in 2016, regulation has not halted or even slowed the proliferation of millions of eavesdropping, smart-devices.

If you are curious about what your own Alexa-powered smart speaker has recorded in your private home or office, have a look at http://www.amazon.com/alexaprivacy. Fortunately for our house, most of these recordings consist of teenagers ironically asking Alexa to play Despacito, our family belting out the lyrics to various Queen anthems, and desperate searches for recipes based on the contents of pantries ravaged by previously mentioned teenagers. More importantly, despite living with someone who is a staunch advocate of privacy and who has made no effort to hide that fact, our family has obviously agreed to give up some of that privacy for the (sometimes meager) convenience and amusement the device offers. We also have a Ring doorbell on our porch and have also opted into sharing some of that video footage (at our discretion) with our neighbors, again potentially sacrificing some privacy in trade for a technologically amplified neighborhood watch.

Each person and family must decide how much privacy they are willing to sacrifice in exchange for security, and keep a very watchful eye for the point at which the sacrifice escalates from privacy to the abrogation of personal freedoms. Though we aren’t explicitly told how Orwell’s Oceania transformed into the nightmarish surveillance state, it’s easy to see how they got there. The seductive lure of convenience and personal gratification is a sure-fire way to gradually erode personal privacy and security without raising an eyebrow, just as sure and slow as a stream carving a grand canyon.