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Startup Poised to Disrupt Cellular Networks

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Wednesday, 12 March 2014 / Published in Woo on Tech
Cell Tower

If telecommunications startup Artemis has anything to say about it, bulky and costly cell towers like the one pictured here will be a thing of the past. Instead, they are hoping the nation’s cellular providers will buy into their new technology platform, dubbed “pCell” that they believe will revolutionize both network coverage and data speeds. Artemis engineers have designed a small (about the size of a home office router) device that they believe can be cheaply and easily deployed throughout any geography to provide a much more thorough coverage area and up to 1000 times the speed of 4G networks, a technology that carriers are still struggling to deliver to most parts of the country.

What this means for you:

The cell towers in use by cell carriers today are designed to provide large “cells” of service that are shared by all mobile users within the umbrella of coverage provided by the tower. The vagaries and frustrations known to all cell phone users are physically caused by our movement in, out and away from those cells, and how heavily each cell is being used at the time. Conversely, pCells are designed to provide coverage in a form of mesh network, and can use overlapping signals from nearby pCells to amplify the service delivered to each cell phone. On top of this mesh approach is an underlying shift in the network technology: with this new platform, each cell phone is granted its own “cell” of data services rather than having to share one large cell provided by a central tower. According to Artemis, this will result in much greater efficiencies in data transmissions, improving voice and video quality and speeding up our uploads and downloads.

Artemis is preparing to launch the technology in the fourth quarter of this year. If the technology lives up to the hype, it could finally help deliver on the promise that smartphones first offered to us years ago, but stumbled on delivering mainly because of slow network speeds and spotty mobile network coverage. We can only hope that the carriers see that by providing faster speeds and better coverage they are investing wisely in their own sustainability, and we can move one step closer to a ubiquitous and instantaneous data network literally at our fingertips.

Image courtesy of franky242 / FreeDigitalPhotos.net

4gantennaesartemiscarrierscell phonescell towercoveragepcell

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