Even the most diehard Facebook afficianado will admit that some days their news feed seems to be a neverending stream of banal posts from friends, making it hard to catch the posts that really matter. “Banal” not because their friends are boring, but many social media apps start out by default posting everything a user does with that app. Multiply that by 5 or 6 apps times all the friends you follow on Facebook, and you have a news stream that is full of noise and very little signal. Facebook, realizing that it already has a fight on its hands to retain its billions of customers, has heard the complaints and is adjusting its news feed platform to de-prioritize auto-posts from third-party apps, which should give posts actually written by the user better visibility. They also start requiring third-party apps that auto-post on a users behalf to ask users if they actually want the app to auto-post, instead of just assuming that they do.
What this means for you:
The explosive growth of Facebook was largely attributed to its astonishing abillity to allow friends to socialize in a way that was previously only possible by being in direct contact with them, or (heaven forbid!) seeing them face to face. However, as social media grew into maturity and other platforms emerged, splintered and gathered their own loyal fans, the amount of social activity has increased exponentially, to point where its become nearly impossible to sort out the information that matters. And what matters in the social context is so highly personalized, there is no simple, algorithmic way to do so. Thus, we see the pendulum begin its return swing, starting with Facebook (the progenitor of “What I had for lunch” posts) turning down the activity spam so that their users can once again sort the wheat from the chaff. It may even get me reading my Facebook news stream again!
A secret war is being fought in the internet industry right now, but unless you are a die-hard student of all things tech, you might not even know it’s taking place. The more conspiratorial-inclined among us accuse the mainstream media of avoiding coverage of this debate because of their close ties to the opponents of net neutrality, but it’s also a very complex, “unsexy” topic that is hard to explain in easily digestible soundbites.
The principles of “network neutrality” have been the subject of hot debate for over a decade now, but as of yet, there has only been one highly publicized incident of a company actively “violating” the basic tenet of net neutrality, which is that all data on the internet should be treated equally, both in terms of accessibility (can I see it?) and how quickly it loads. For Americans, censorship is a hot-button topic, so the accessibility issue isn’t normally included in the ongoing debate. What’s at stake is whether internet service providers like Time Warner, Comcast and AT&T can charge content providers (NetFlix, Google, Spotify) more because they use so much data, and if those companies refuse to pay the premium, would their bandwidth be throttled, lowering the quality and/or value of the service itself.
Another aspect of this debate is whether the US Government (or any government, for that matter) should regulate the internet like a utility. Both sides of the net neutrality fight are of mixed opinion on this. Some argue this would encourage (enforce) competition in the ISP market, and would allow oversight into ensuring net neutrality was observed, but as many others have pointed out, this didn’t work so well for the telecomm industry the first time we tried this. The other thorny facet of this issue is the plain fact that the internet is not owned nor controlled by any one country, though it could be argued that the US holds a “majority stake” in its creation and continued wellbeing.
What this means for you:
Today, the FCC has presented a plan that many feel completely undermines network neutrality by providing a “regulated” means for ISPs to create “fast lanes” of service into which content providers may opt, and if they do not, presumably their content would be delivered via the “normal lanes”. If no one opted into the fast lanes, this would be a moot point, but as you all know, in business, those who get to the finish line first win, and everyone else, regardless of whether they finish at all, lose. Even the most altruistic of companies (Google maybe?) are willing to get their claws out when it comes to competing, and being slow on the internet is the difference between being Facebook or being MySpace.
In my opinion, network neutrality is a concept worth understanding at minimum, and if you take the long view on improving our civilization, an important principle that should be upheld. Competition is what made America great once, and it is what created the amazing technology we have now, including the internet. Creating tiers of accessibility and quality within a service that most would view as a fundamental need (if not right) might end up creating a version of the internet (at least in America – imagine the irony) that is the antithesis of internet that is spreading information, freedom and equality around the world.
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
Apple officially announced the next version of their mobile device operating system at the Worldwide Developer Conference on June 10th. The rumors of a redesigned interface proved to be true, as iOS 7 showed off a completely reskinned interface that features a more muted color scheme with “flattened” elements, a marked departure from the infamous “lickable” buttons and widgets of previous iterations. The new look was also backed by many updates to interface mechanics, expanded multitasking, redesigns of some of the built-in apps, and the launch of Apple’s own streaming music service, a direct competitor of similar services like Spotify, Pandora, and Google’s Music All Access.
What this means for you:
If you have an iPhone 4 or iPad 2 or newer, then the OS update will be automatically pushed out to you when it is released this Fall. Aside from the new look, iPhone users will enjoy the new “control center” function – a slide-up widget that allows you to access commonly used iPhone settings like toggles for Wifi, Bluetooth, Airplane Mode. The expanded multi-tasking capabilities will now grant the ability to all apps to work in the background (iOS 6 restricted this capability to a handful Apple apps only) without significant drains on the battery, so content-based apps can grab content as it becomes available (push-based) versus when requested by the user (pull-based).
If you are an Android user, you may be scratching your head and wondering why it’s taken Apple so long to bring features like the above to the iPhone. To be fair, Apple has been focusing their energy on a foolproof OS, which sometimes means making compromises on capabilities, but with an eroding marketshare and Samsung hot on their heels, the gloves have come off in the smartphone wars. For a full list of features, you can visit Apple’s iOS 7 website.