In 2016, the Oxford Dictionary named “post-truth” as its “Word of the Year.” At the time, AI generated content was crude and easy to spot, and when it was presented as “real” no one took it seriously. There were plenty of other things to worry about: Brexit, the Panama Papers, the deaths of David Bowie, Prince, Muhammad Ali and John Glenn, numerous European terrorist attacks, Creepy Clown sightings, and the election of a US president who was (and still is) enamored with social media, a platform many of us had already noticed was having a significant detrimental effect on society in general. Fast forward nine years where I just saw a very convincing video on the internet from Jake Paul announcing that he was gay and releasing a makeup line. Except that video wasn’t real, but thousands, possibly millions thought it was.*1
What can we do?
I am asked constantly by my family, friends and clients how we are supposed to trust what we see and hear on the internet. Given just how far we have “advanced” in generating fake content that is essentially indistinguishable from reality, they are understandably concerned if not outright scared. We are far past the point of mainstream media priortizing objectivity and truth over profits. It’s clear we have plenty of politicians and leaders for whom truth is an inconvenience rather than an ideal, and the world’s richest men who are in charge of our technology seem hellbent on squeezing every last cent out of us, at the cost of our security, privacy and integrity. Unfortunately, none of us (as far as I know), is someone with enough clout and money to move this particular needle in any significant way, but we can all do something: You can continue to value truth and scientific knowledge and hold others to that same ideal. There so many ways to pursue this in your daily life that are beyond my capabilities to share with you, but there is definitely one thing I can call out in this blog: if you are going to consume content from social media (let’s face it, it’s not going anywhere anytime soon) don’t be lazy about it. Don’t just assume because someone you know on the internet posted something, that it is automatically true or to be taken at face value. We are already past the point of being able to say, “Seeing is believing,” without having to second guess ourselves, and we already know there are plenty of “people” on social media who are there purely to exploit anyone they can. We are tired. We are overworked and under overwhelming stress, and the internet is so conveniently apt at showing us exactly what we think we want to see. If you are going to value truth, you must be mindful that your social media feed is carefully tailored to show both want you want to see as well as what they want you to see, and their objective, in the end, is always profit and power frequently at the expense of truth. Knowing this is indeed half the battle, and the other half will be you, holding others accountable to truth as you hold yourself.
As a start for my own quest to seek truth on the Internet, I have found a service called Ground News (https://ground.news) that brings you the news as well as the reported bias of the news sources. I have found it useful in determining if the article I am reading might have some bias, and from that, determining if what I have read be helpful in finding out what actually is happening.
Another site that does something similar is AllSides (https://www.allsides.com/unbiased-balanced-news), another news aggregator run by a public benefit corporation, a concept that I wish were applied to many more corporations, especially the ones that seem to have a stranglehold on our daily existence.
Image by Pablo Jimeno from Pixabay
- I don’t want to give the “creator” any more internet clicks than they are already getting. If you want to see it, you know how to find it. ↩︎
