I can count on one hand the number of people that have said to me, “There’s not enough stuff on Facebook!” without using any fingers (and she was new to Facebook). More often, I hear, “I can’t keep up,” or “I have to sort through a lot of fluff to find anything good.” According to an opinion piece published in Business Insider, Facebook appears to be collapsing under the weight of its market dominance that is only exacerbated by the ease of posting anything to their stream from just about any device. So take this fire hose of updates from everyone you know and add video advertisements that will automatically play as they appear (sound muted…for now).

Yep, Facebook is adding commercials to your already overflowing news stream.

What this means for you:

If you weren’t already avoiding Facebook, in-line video advertisements might just push you over the edge. Advertisers seem to be salivating at the prospect, with some analysts predicting 1-day 30-second spots costing millions of dollars, but with the potential of reaching billions of viewers. Seeing as Facebook can segment their users into just about any size demographic target, they may start carving up the ad space into more affordable chunks, giving us the social media equivalent of late-night cable community channel or local TV station commercials. I’m only guessing, but this might raise the banality factor a bit too high for most folks, and Facebook could continue to see an exodus of its highly-prized 18-24 demographic as they move on to more focused and less spammy social media platforms like SnapChat, Instagram and WhatsApp.