Microsoft is (re)launching Outlook.com and consolidating its various “free” email service domains under the Outlook.com brand in an effort to regain the former glory it once held with Hotmail.com which has since fallen to a distant third behind Google’s Gmail and Yahoo Mail. Microsoft estimates it will be spending anywhere from $30 to $90 million in marketing in all the major media over the next 3 months on a combination of attack ads aimed at Gmail users as well as informational campaigns they hope will help persuade users to switch (back, in many cases) to Microsoft.
What this means for you:
If you already have a Hotmail.com or MSN.com email address and you haven’t already converted over, you’ll be migrated over to Outlook.com gradually as Microsoft consolidates the services under the new brand. If you are considering switching (or opening another webmail account), the only feature Outlook.com is offering that differs from the competition is Contacts stored in your online address book will automatically update information based upon information available on social media platforms like Facebook, Twitter and LinkedIn. Gmail does this with G+ but you have to resort to third-party extensions and services to mine the other social media sites for this information. Beyond this feature, Outlook.com is mostly playing catch-up to Gmail, though their marketing dollars may steal some of Yahoo’s marketshare despite the company’s revamp of its webmail service a little over a year ago.
In case you haven’t been keeping up on your popular internet news, Applebees has stumbled into the hornet’s nest known as the “Internet backlash” following the termination of food server Chelsea Welch. Ms. Welch posted a receipt she received from a customer who wrote a decidedly controversial message on the bill, refusing to pay the restaurant-suggested tip that Applebees (not the food server!) adds for serving large parties. Being of the digital age, Ms. Welch did what many do (right or wrong) when something offends them: they share it on the internet. And as things sometimes do on the internet, outrage happens.
Here’s where the fun begins. Instead of circling the lawyers around the Applebee’s camp and running some professional damage control, someone with control over Applebee’s Facebook page took it upon themselves to argue with the entire internet. They did it poorly and clearly without “adult supervision.”
Rule #1 of the internet: “Don’t get into an argument on the internet.”
Rule #2 of the internet: “Don’t post in anger.”
What this means for you:
If you are in business, and your business has an online component: Facebook page, Twitter account, G+ presence, etc., how you use that account is possibly one of the most powerful brand management tools in your arsenal. As a famous superhero is known to say, “With great power comes great responsibility.” Part of that responsibility is understanding exactly what impact your status update, tweet, post, etc. can have. In the case of Ms. Welch, she didn’t have a large audience to start with. I’m sure she shared the photo with only a handful of friends…who then went on to share with their friends…and so on, and so on. You get the picture. Also keep in mind that if you have employees, make sure they understand the responsibility they have in representing your company’s brand on the internet, officially, or informally. You don’t need to police their Twitter postings and friend them on Facebook, but it doesn’t hurt to gently remind them that if they are representing themselves as employees of your firm, that representation doesn’t end the minute they clock out at work, especially if they clearly (and proudly) display you as their employer on their social media profiles.
We’ve already seen way too much of some politicians and celebrities on the internet, but it seems human foolishness knows no bounds where the internet is concerned: sharp eyes have spotted a trend of people posting things like driver’s licenses, debit cards and other items with sensitive personal information in plain view on the internet through services like Twitter and Instagram. The reasons for posting these images aren’t immediately clear – and frankly, there isn’t a single logical explanation that doesn’t make these folks out as complete fools.
What this means for you:
In case you aren’t clear as to why this is a bad, bad thing – posting your sensitive personal information on the internet is tantamount to building a gigantic neon sign over your head that says, “Steal my identity, please!” To all the people who are doing this – STOP. Put down your smartphone (ironic, eh?) and step away from the internet. Go stand in the corner and put on that funny, pointed cap. Congratulations, you’ve just earned the Dunce of the Year!
Parents – if you have a teenager with their own smartphone and they’ve just earned their driver’s license or their own credit card, make sure they aren’t taking a picture of that shiny new card and posting it on the internet to brag to their peers. It might be a good time for a little security chat – and will be a lot more comfortable than that other chat you’ve been putting off for awhile now, right?
Numerous sources are reporting that web services provider GoDaddy.com is currently suffering from a severe, widespread outage of its DNS and webhosting services, crippling thousands of its customers’ websites. GoDaddy’s website and phone support are also unavailable. Though GoDaddy is not commenting on the reason for the outage, responsibility for the outage is being claimed by hacker “Own3r” who is allegedly the Security Leader of the infamous hacktivist group “Anonymous“.
#tangodown godaddy.com by @anonymousown3r
— Anonymous Own3r (@AnonymousOwn3r) September 10, 2012
What this means to you:
GoDaddy is one of the world’s largest domain registrars, and by default, also one of the largest DNS providers as well. The easiest way to explain DNS is to liken it to a directory that matches the domain name (e.g. “c2techs.net”) with that website’s actual IP address (eg. “76.89.143.130”). Whenever you type a domain name into your browser, you are actually reaching out to that domain’s “name server” (hence “DNS”) so that your browser knows where to find the webserver that serves pages for that particular domain name.
Even if your site isn’t hosted by GoDaddy, if the above attack has taken GoDaddy’s DNS servers offline, your site is still unreachable unless the browser (or the human behind it) knows the IP address of your domain name and uses that instead.
What can you do about it:
While their service is down, not a whole lot. Once they come back online, you can transfer any GoDaddy services to any number of other providers. I use Hover.com and have been very happy with their simple and low-key approach. If you’ve registered domains with GoDaddy, then you are more than capable of handling the transfer process, especially if you start the transfer from Hover.com, but there are a few gotchas here and there that may complicate the process. Website transfers are a bit more complex, and unless you are an accomplished website administrator, I’d suggest you contact us for help. C2 Technology provides a full complement of web services including domain registration, website design and hosting.
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