Back in January of this year, I wrote about Facebook’s impending Graph Search feature (“Facebook Graph Search Cutting Bait for Phishers“) which was set to greatly improve its existing feeble search engine as well as outrage privacy watchdogs. Based upon the feedback the developers received from the small test group to which it was originally released, Facebook went back to the drawing board, and have now decided that Graph Search is ready for its debut.
Unlike the search engine we all know and use, Facebook’s new search engine will rely heavily on the various layers of data that it has accumulated on it’s millions of users, allowing you to perform searches that list “friends who like trucks and football” or “single women in Los Angeles who like Ethiopian food”. Obviously, the results are heavily dependent upon how much information everyone shares about themselves on Facebook, but Facebook is confident that the results will be eye opening.
What this means for you:
If you haven’t heard me mention it before, there’s no better time than the present to log into your Facebook account and check your privacy settings, even if you don’t use it often, or you haven’t updated your profile since you created the account oh so many years ago. If you haven’t logged into Facebook in the past year, they have made a lot of changes to settings and security that will probably bewilder the savviest of users. I linked a guide written by the EFF on Facebook’s privacy settings here: “Tighten Up Your Facebook Security”, and Facebook is also taking a more proactive approach by warning you when you log in that Graph Search is coming and provides you a link to your privacy settings.
Remember last week when I reported on a “small” privacy blunder committed by Facebook and their data portability app? Security software maker Symantec announced over the weekend that they noticed Facebook’s Android app behaving inappropriately, to the tune of uploading the phone number of the device to Facebook’s servers the first time the app is installed and launched, prior to any logins or other interaction by the phone owner. According to Facebook, they never used this information, and have since deleted it from their databases. Seeing as the Android Facebook app has been downloaded by several hundred million people, up until this “bug” was discovered and remedied, several hundred million people had their phone numbers harvested by Facebook without their explicit permission.
What this means for you:
Maintaining control over the privacy of your personal data requires constant vigilance on your part, and trustworthiness on the part of those who are requesting the use of your data. In this specific instance, a list of several hundred million mobile numbers isn’t very useful without any other meta data, but it highlights the larger issue at hand: can Facebook be trusted to be good stewards of your personal data? Should they have ever been trusted to the extent that most people have up until now? Recent events should put a great deal of caution into even the most open social networker, and should serve as a red-flag warning to everyone. Organizations are only as good as the people who run them. Apps are only as good as the people who program them. If your privacy is important to you, pay close attention to how others respect that privacy. Don’t reward bad or careless behavior with your dollars or loyalty, and don’t let inertia alone keep you from making informed choices.
FYI: “Facepalm”: http://en.wikipedia.org/wiki/Facepalm
Facebook offers its users the ability to upload your email contact list, presumably so you can discover which of your friends are on Facebook (that you haven’t already befriended). Once you’ve done this, you also have the ability to download those contacts via an archiving tool called DYI (Download Your Information), that delivers this information via a simple HTML file. Unfortunately, an unintended “bug” in DYI exposed a rather distasteful (though expected) Facebook practice called data correlation. Here’s what happened:
Say you uploaded a contact “[email protected]” to Facebook, but that’s all the data you had on Mr. Smith: just his email address. Another Facebook user also knows Mr. Smith, but also happened to have his phone number and mailing address as well. Facebook’s data correlation practices stores all data on John Smith, regardless of who uploaded it, in a single record, creating a comprehensive data profile on Mr. Smith. See where this is going? Before they fixed this bug, when you went to download your contact info via DYI, not only would you get the email address you knew about, you’d also get any other contact information uploaded by other users, even if you didn’t know the other person who uploaded the contact info about John Smith!
According to Facebook, this data correlation is done to make “Friend” recommendations to you based upon everything it knows about an individual, across its entire store of information.
What this means for you:
It’s not clear whether Facebook intends to notify any of the six million individuals who are affected by this bug, and supposedly this has been fixed so that Facebook users only have access to the data they uploaded minus the data correlation ties Facebook makes in its internal database. According to Facebook, this security bug wasn’t exploited intentionally or maliciously, and it wasn’t possible for anyone using the tool to access information about users they didn’t already have some form of contact info on already.
This does highlight a larger privacy issue that probably won’t be resolved anytime soon, but has been ongoing for Facebook ever since it first appeared. Your friends have access to your PII (Personally Identifiable Information) and regardless of your own personal wishes, you have no ability to control whether or not they share that information, on Facebook or any other social networking site. As is always the case, if you are concerned with the visibility of your personal information on the internet, do regular searches on your name via Google to see what comes up in public, and work back towards the source to remove that information if necessary. Unfortunately, the Internet never forgets, and there is no “100% guaranteed erase” button, so its sometimes impossible to completely remove that data from public view.
If you were someone who worried that Facebook was taking over the world, one market segment at a time, it would seem that the smartphone front is safe, for now. As part of the launch of its new pseudo smartphone OS “Facebook Home” back in April, the social media giant had also announced a partnership with HTC to sell the “HTC First” with the application suite pre-installed, essentially creating the official Facebook Phone. Unfortunately, Facebook’s foray into pseudo-OS development received a mostly tepid to slightly-negative response from the public, and HTC’s First faired little better. According to some analysts, as few as 15,000 units have been sold since it’s launch.
AT&T, betting big on the First and Facebook, appears to have a serious overstock problem due to the lackluster market response and has slashed the phone’s price to $.99 (with contract, of course) from the original launch price of $99. Unfortunately for the carrier, they signed a display contract that requires them to continue providing valuable shelf space for the First, despite the phone’s lack of popularity, so the price slash is an obvious desparate move to clear space for better selling phones.
What this means for you:
It’s too early to make any sort of prediction, but Facebook seems to be entering the awkward stage of life as it struggles to find relevance with an increasingly cynical/sophisticated user base while pursuing profit for shareholders disappointed by flops like the Facebook Home app. One of the interesting dynamics that is still very poorly understood is the changing demographic of Facebook’s core audience. The same population segment that helped Facebook rocket to world dominance is now entering into a distinctly different phase of life (college students are now parents and employees), and the next generation of users are young enough to view Facebook as the place where their moms and dads (and grandparents!) “do the ‘net.” The next generation of internet users are very fragmented and intent on experimenting with new platforms that rise and fall with rapidity, and many view Facebook as yesterday’s news. Still, with billions of users worldwide, Facebook has a long way to fall before any other platform, no matter how new or exciting can ever fill its shoes.
The controversial CISPA (Cyber Intelligence Sharing and Protection Act) proposal has passed committee review and is heading to the Senate for a vote, despite a clear warning from the Obama administration that it would VETO the proposed law. Unlike the equally controversial SOPA (Stop Online Piracy Act) backed by media companies and defeated through vigorous and coordinated protests from the technology industry, CISPA has divided the technology industry. Many large companies like IBM, AT&T, Oracle and Verizon backing it, while other, equally sizeable companies like Facebook, Microsoft, Google and dozens of activist organizations oppose the bill on the grounds that it doesn’t do enough to protect the privacy of US citizens.
What this means for you:
In case you are confused as to how CISPA might impact you or your business personally, here’s a summation of what the bill proposes: This law would allow telecommunication companies to share data with governmental agencies for the purposes of combatting terrorist or criminal activity, overriding any local laws that would prohibit such sharing. According to supporters, law-abiding citizens should have nothing to worry about, but opponents contend that on top of very weak protections for citizen privacy, there is nothing in the bill that would protect citizens from potential abuse by the various intelligence agencies who could amass an inconceivably comprehensive database from the information gained by CISPA. Regardless of which side of the privacy fight you stand on, it behooves you as a US citizen to be aware of where you stand on this issue, as well as encouraging everyone around you to participate as they can in helping our government come to terms with this problem.
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
In a rare public admission, Apple has indicated that some of its own internal Macintoshes have been compromised in a cyberattack that security researchers believe similar to the one that breached Facebook last week. Announcements from Apple of this type are very rare, as Apple has long touted one of the strengths of its platform was how “unhackable” it was compared to Windows. In this particular case, Apple has little to lose, as it’s pointing the finger of blame for the hack at Java and a vulnerability that was taken advantage of to gain access to Apple employee computers.
What this means for you:
Apple’s recent breach is just one more notch in cybercrime’s belt that includes a long list of illustrious companies like the Wall Street Journal, Twitter, Facebook, Jeep, and Burger King, not to mention the numerous intrusions of government agencies and countless hacks of businesses that go unnoticed and un-reported. In the case of the Apple and Facebook breaches, the source has been tied to a mobile development website that both company’s employees accessed, and according to both companies, there appeared to be no evidence that customer data was compromised in the attacks. As I’ve maintained all along, the business world is now entering a new age of security unknowns as serious criminals continue to exploit technology to serve their needs, and are able to outspend and outgun the average small and medium size business. Before the age of computers and the internet, your odds of being targeted by a criminal organization were minute compared to today, where organized crime can now “crowd-source” affiliate-based networks that pay anonymous hackers in any number of a dozen untraceable ways to rent out zombified computers and webservers by the hour for a handful of dollars, and use pre-scripted attacks to launch massive, shot-gun targeted campaigns that only need to snag a small percentage of victims in order to be profitable. This is not some imaginative, cyberpunk movie plot – it’s happening right now, as you read this article. Moving forward, the only way to combat this growing threat will be a combination of vigilance and smart investments in security technology, policy and training.
Microsoft is (re)launching Outlook.com and consolidating its various “free” email service domains under the Outlook.com brand in an effort to regain the former glory it once held with Hotmail.com which has since fallen to a distant third behind Google’s Gmail and Yahoo Mail. Microsoft estimates it will be spending anywhere from $30 to $90 million in marketing in all the major media over the next 3 months on a combination of attack ads aimed at Gmail users as well as informational campaigns they hope will help persuade users to switch (back, in many cases) to Microsoft.
What this means for you:
If you already have a Hotmail.com or MSN.com email address and you haven’t already converted over, you’ll be migrated over to Outlook.com gradually as Microsoft consolidates the services under the new brand. If you are considering switching (or opening another webmail account), the only feature Outlook.com is offering that differs from the competition is Contacts stored in your online address book will automatically update information based upon information available on social media platforms like Facebook, Twitter and LinkedIn. Gmail does this with G+ but you have to resort to third-party extensions and services to mine the other social media sites for this information. Beyond this feature, Outlook.com is mostly playing catch-up to Gmail, though their marketing dollars may steal some of Yahoo’s marketshare despite the company’s revamp of its webmail service a little over a year ago.
In case you haven’t been keeping up on your popular internet news, Applebees has stumbled into the hornet’s nest known as the “Internet backlash” following the termination of food server Chelsea Welch. Ms. Welch posted a receipt she received from a customer who wrote a decidedly controversial message on the bill, refusing to pay the restaurant-suggested tip that Applebees (not the food server!) adds for serving large parties. Being of the digital age, Ms. Welch did what many do (right or wrong) when something offends them: they share it on the internet. And as things sometimes do on the internet, outrage happens.
Here’s where the fun begins. Instead of circling the lawyers around the Applebee’s camp and running some professional damage control, someone with control over Applebee’s Facebook page took it upon themselves to argue with the entire internet. They did it poorly and clearly without “adult supervision.”
Rule #1 of the internet: “Don’t get into an argument on the internet.”
Rule #2 of the internet: “Don’t post in anger.”
What this means for you:
If you are in business, and your business has an online component: Facebook page, Twitter account, G+ presence, etc., how you use that account is possibly one of the most powerful brand management tools in your arsenal. As a famous superhero is known to say, “With great power comes great responsibility.” Part of that responsibility is understanding exactly what impact your status update, tweet, post, etc. can have. In the case of Ms. Welch, she didn’t have a large audience to start with. I’m sure she shared the photo with only a handful of friends…who then went on to share with their friends…and so on, and so on. You get the picture. Also keep in mind that if you have employees, make sure they understand the responsibility they have in representing your company’s brand on the internet, officially, or informally. You don’t need to police their Twitter postings and friend them on Facebook, but it doesn’t hurt to gently remind them that if they are representing themselves as employees of your firm, that representation doesn’t end the minute they clock out at work, especially if they clearly (and proudly) display you as their employer on their social media profiles.
Yesterday I posted about the real possibility of cybercriminals and spammers using Facebook’s upcoming “Graph Search” as a means to easily sort out and research potential targets. The Electronic Frontier Foundation, ever on the lookout for our privacy (even when we won’t do it ourselves), has put together an excellent guide on all the settings you should review in Facebook to make sure the data you want to be hidden from the general public stays that way.
What this means for you:
If you’ve ever taken a stroll (or even a dedicated walkthrough) of Facebook’s privacy settings, you probably gave it up for being unnecessary and complicated. Hopefully my previous article made you reconsider the “unnecessary” stance, and now EFF gives you a step-by-step guide to setting the privacy settings to what you want them to be. The only thing better would be having me sitting with you personally to go through each step and doing it for you. I could totally do that if you like, but while I was doing it, I’d be giving you a (possibly boring) lecture on why you should be learning how to do this for yourself, etc. Your privacy and security is important enough that you should understand exactly how Facebook shares your personal information. We are entering a period of time where getting duped by hackers is moving from nuisance to an actual threat on your livelihood and possibly even your personal safety, and the best defense is knowledge and preparedness.
Remember the announcement of Facebook’s new “Graph Search” feature? No? I don’t blame you. Until most folks can get their hands on it and see what it can do with data from people they know, it’s hard to envision how Facebook’s “innovation” is important. Security analysts, of course, eat and breath this stuff, and as they are trained (and expected) to do, they have extrapolated how this powerful social media search tool could be put to nefarious use. Christopher Hadnagy (Social-Engineer.org) put it succinctly:
Usually, a phisher or spammer collects a couple hundred email addresses and they’re hoping 10 percent of those who get it have an interest in what the email is about. With this tool, it gives a malicious person the ability to figure out whom to target with a particular message because they know their interests.
In case you aren’t aware how “phishing” works, the core conceit is focused on fooling the reader into clicking on links and providing confidential information to a counterfeit website. Phishing is most effective when the target gets an email that seems legitimate, e.g. using graphics and fake address from bank with which they already do business. Instead of having to rely on statistical probability, phishers can now target with ruthless efficiency any data available through Facebook’s Graph Search.
What this means for you:
If you are an avid user of Facebook with a tendency to openly share just about everything through social media, your data is already out there and viewable. If you are a casual Facebook user, but haven’t taken the time to adjust your privacy setttings, your data is already out there and viewable. Nothing has changed in that regard. However, up until now, you had a very, very thin layer of protection through the concept of “security through obscurity”. In other words, the sheer, overwhelming amount of data that is available greatly reduces your chances of being randomly identified and targeted. Think of it as wandering into the Library of Congress where the only way to find something was to know exactly what it was called and where it was located physically in the building.
Facebook’s Graph Search gives anyone the ability to search for anything in Facebook using a natural language query like, “Show me all the books on 19th century bridges built in the US with wood.” If those books are in the library and are viewable to the public, then they would be delivered in a tidy page that could be reloaded and refreshed whenever the search was needed. Here’s the key: the data is viewable only by those to whom you’ve granted permission to view. If you allow the public to see your contact information and “Likes”, that data will be viewable by not only your friends, but the internet, including the aforementioned phishers. If you haven’t reviewed the privacy and security permissions on your Facebook account, now is a good time to do so.